benefits of SEO

Are benefits of SEO still seen in 2021?

Due to the recent pandemic coronavirus situation the world is facing, many businesses have shut down drastically in the offline mode. The traditional way of doing business has taken a setback in recent years and on top of that because of a pandemic the situation still got worst. Digital Marketing was one of the departments, Companies were depending on. Thanks to the benefits of SEO the website which was made using SEO factors was still seen making profits for the Company.

Digital marketing is a huge platform that consists of various things such as SEO, Social Media platform, Blogging, etc. To take proper benefit of Digital marketing, SEO is important. You must be thinking Why SEO is important. SEO is important for various reasons.

The primary thing why SEO is important for your business is because if SEO is done properly then your website will be in SERP of Google. If the SEO of your website is not done properly then your website will not be in the Google SERP. The concept is simple. More SEO-friendly your website is then your website will easily be on the Top Google SERP. Proper use of SEO is a must. And how you do proper SEO is by having the basic rights.

Benefits of SEO:

The first and foremost things require for website SEO is proper keyword research. Keyword research is still and will be the most important factor while you do website SEO. What do you mean by Keyword research? Keyword research means the study of user query which the users put in search engines to search or get informational or transactional results for the thing they are looking for. The thing could be a product or service. By search engines, I meant to refer to, Google search result website because Google primarily controls 95% of the world market in terms of query search.

There are 3 types of keyword search query primarily observed:

  • Navigational
  • Informational
  • Transactional

There are 3 types of keyword match types:

  • Exact match
  • Phrase match
  • Broad match

If you go by the length of the keyword, there are 3 types of Keywords:

  • Short tail keywords
  • Mid Tail Keywords
  • Long Tail keywords

Now you understand why SEO is important for a business if the business is having an online presence in the market. It’s because of the keyword search conditions user knows about your website or the other way round, if your website is SEO then you will get traffic because everyone will be eventually landing at your website once they do an online search in Google search web-site.

use of SEO

SEO is purely done to get organic traffic. There is paid traffic also which you can get for your website by using social media platforms such as Facebook Ads and Google Ads, Instagram Ads, etc.

The benefits of SEO services can be calculated once you compare the traffic generated on your website is organic versus traffic generated by Paid Ads.

Also, there are some 200 ranking factors based on which Google decides whether your website is SEO friendly or no. To be more specific, Google 200 ranking factors can be grouped into 3 broad categories such as:

  • Relevancy
  • Authority
  • User Signals

Relevancy means how relevant is your page/content to the search query of the user?

Authority means among all the relevant results, how credible and authoritative is your content/page?

User Signals means how are the users engaging with your page/content?

Hence benefits of SEO for a website lies in the proper Keyword research and eventually optimizing the Google algorithm in such a way that the 200 ranking factors consider the website best if the website is SEO friendly.

To measure whether SEO is done properly or no for your website there are many free and paid SEO tools available in the market. But before using this free or paid SEO tools, 2 important things need to be taken into consideration and that is Google Search Console and Google Analytics.

Google Search Console or GSC as it is known is an Official Google portal use to control, manage and troubleshoot your website’s performance and presence in the Google Search results.

You still might be having questions about why to use Google Search Console. The answer to this question is Google Search Console is a communication channel, it’s your website’s command center, it’s your website’s performance dashboard and more importantly, Google Search Console holds important website data and insights.

Now let’s discuss Google Analytics. Google Analytics is a free Google service used to track and report website traffic. You still might be having questions about why to use Google Analytics. The answer to this question is Google Analytics shows important pages, shows bounce rate, shows organic traffic reports, shows the time a user spends on each page, shows the average page per session a user uses.

Because of these important benefits it is always advisable to link your website to Google search console and Google Analytics.

I hope these answers to your various questions related to why SEO is important for your online success.

Coming back to Keyword research, which is the main area of work for website SEO. How to find user keywords? Much research has been done on this topic so that we can know the search patterns of the users could be known.

After much research and conclusion, it is found that to know the keywords you can use paid tools such as SEMrush to get keyword ideas the users are using, Segregate the keywords into Primary, Secondary, and LSI Keywords. Also to know the size of the keyword competition, there are 3 ways to know the keywords used. This can be found by how many times the Competitors have used the keyword in their quote. How many times the Competitors have used the keyword in the title. How many times the Competitors have used the keyword in the website URL.

Example of Primary, Secondary and LSI Keywords with In quote, In title, In URL results is as follows:

Primary Keyword: small seo tools [29000]
Secondary Keyword: free seo tools [3000], small seo tools plagiarism [1700], google seo tools [900], group buy seo tools [900], best seo tools [800]
LSI Keyword: seo tools plagiarism checker, off page seo tools, seo tools list, plagiarism seo tools, on page seo tools
Total Volume: 36300

Competitor metric for Primary Keyword only:


I hope now you might have got an answer as to what is the use of SEO in the digital space. The various benefits of SEO for business. Also why SEO is important for small businesses and why should the small vendors also need to think to become online and not only just use the traditional way of marketing.

benefits of SEO for business

Coming back to the Google ranking factors.

Let’s deep little more and we can find that Relevancy, Authority and User Signals can be grouped in more ways such as:

  • Domain Factors
  • Page Level Factors
  • Site Level Factors
  • Backlink Factors
  • User Interaction
  • Special Algorithm Rules
  • Social Signals
  • Brand Signals
  • On­Site WebSpam Factors
  • Off Page Webspam Factors

Domain Factors are:

  • Domain Age
  • Keyword Appears in Top Level Domain
  • Keyword As First Word in Domain
  • Domain registration length
  • Keyword in Subdomain Name
  • Domain History
  • Exact Match Domain
  • Public vs. Private Who Is
  • Penalized Who Is Owner
  • Country TLD extension

Page Level Factors are:

  • Keyword in Title Tag
  • Title Tag Starts with Keyword
  • Keyword in Description Tag
  • Keyword Appears in H1 Tag
  • Keyword is Most Frequently Used Phrase in Document
  • Content Length
  • Keyword Density
  • Latent Semantic Indexing Keywords in Content (LSI)
  • LSI Keywords in Title and Description Tags
  • Page Loading Speed via HTML
  • Duplicate Content
  • Rel =Canonical
  • Page Loading Speed via Chrome
  • Image Optimization
  • Regency of Content Updates
  • Magnitude of Content Updates
  • Historical Updates Page Updates
  • Keyword Prominence
  • Keyword in H2, H3 Tags
  • Keyword Word Order
  • Outbound Link Quality
  • Outbound Link Theme
  • Grammar and Spelling
  • Syndicated Content
  • Helpful Supplementary Content
  • Number of Outbound Links
  • Multimedia
  • Number of Internal Links Pointing to Page
  • Quality of Internal Links Pointing to Page
  • Broken Links
  • Reading Level
  • Affiliate Links
  • HTML errors/W3C validation
  • Page Host’s Domain Authority
  • Page’s PageRank
  • URL Length
  • URL Path
  • Human Editors
  • Page Category
  • WordPress Tags
  • Keyword in URL
  • URL String
  • References and Sources
  • Bullets and Numbered Lists
  • Priority of Page in Sitemap
  • Too Many Outbound Links
  • Quantity of Other Keywords Page Ranks For
  • Page Age
  • User Friendly Layout
  • Parked Domains
  • Useful Content

Site Level Factors are:

  • Content Provides Value and Unique Insights
  • Contact Us Page
  • Domain Trust/TrustRank
  • Site Architecture
  • Site Updates
  • Number of Pages
  • Presence of Sitemap
  • Site Uptime
  • Server Location
  • SSL Certificate
  • Terms of Service and Privacy Pages
  • Duplicate Meta Information OnSite
  • Breadcrumb Navigation
  • Mobile Optimized
  • YouTube
  • Site Usability
  • Use of Google Analytics and Google Webmaster Tools
  • User reviews/Site reputation

Backlink Factors are:

  • Linking Domain Age
  • # of Linking Root Domains
  • # of Links from Separate CClass IPs
  • # of Linking Pages
  • Alt Tag (for Image Links)
  • Links from .edu or .gov Domains
  • Authority of Linking Page
  • Authority of Linking Domain
  • Links From Competitors
  • Social Shares of Referring Page
  • Links from Bad Neighbourhoods
  • Guest Posts
  • Links to Homepage Domain that Page Sits On
  • Nofollow Links
  • Diversity of Link Types
  • “Sponsored Links” Or Other Words Around Link
  • Contextual Links
  • Excessive 301 Redirects to Page
  • Backlink Anchor Text
  • Internal Link Anchor Text
  • Link Title Attribution
  • Country TLD of Referring Domain
  • Link Location In Content
  • Link Location on Page
  • Linking Domain Relevancy
  • Page Level Relevancy
  • Text Around Link Sentiment
  • Keyword in Title
  • Positive Link Velocity
  • Negative Link Velocity
  • Links from “Hub” Pages
  • Link from Authority Sites
  • Linked to as Wikipedia Source
  • CoOccurrences
  • Backlink Age
  • Links from Real Sites vs. Splogs
  • Natural Link Profile
  • Reciprocal Links
  • User Generated Content Links
  • Links from 301
  • Microformats
  • DMOZ Listed
  • TrustRank of Linking Site
  • Number of Outbound Links on Page
  • Forum Profile Links
  • Word Count of Linking Content
  • Quality of Linking Content
  • Sitewide Links

User Interaction factors are:

  • Organic Click Through Rate for a Keyword
  • Organic CTR for All Keywords
  • Bounce Rate
  • Direct Traffic
  • Repeat Traffic
  • Blocked Sites
  • Chrome Bookmarks
  • Google Toolbar Data
  • Number of Comments
  • Dwell Time

Special Algorithm Rules Factors are:

  • Query Deserves Freshness
  • Query Deserves Diversity
  • User Browsing History
  • User Search History
  • Geo Targeting
  • Safe Search
  • Google+ Circles
  • DMCA Complaints
  • Domain Diversity
  • Transactional Searches
  • Local Searches
  • Google News Box
  • Big Brand Preference
  • Shopping Results
  • Image Results
  • Easter Egg Results
  • Single Site Results for Brands

Social Signals Factors are:

  • Number of Tweets
  • Authority of Twitter Users Accounts
  • Number of Facebook Likes
  • Facebook Shares
  • Authority of Facebook User Accounts
  • Pinterest Pins
  • Votes on Social Sharing Sites
  • Number of Google+1’s
  • Authority of Google+ User Accounts
  • Known Authorship
  • Social Signal Relevancy
  • Site Level Social Signals

Brand Signals Factors are:

  • Brand Name Anchor Text
  • Branded Searches
  • Site Has Facebook Page and Likes
  • Site has Twitter Profile with Followers
  • Official LinkedIn Company Page
  • Employees Listed at LinkedIn
  • Legitimacy of Social Media Accounts
  • Brand Mentions on News Sites
  • CoCitations
  • Number of RSS Subscribers
  • Brick and Mortar Location With Google+ Local Listing
  • Website is Tax Paying Business

OnSite WebSpam Factors are:

  • Panda Penalty
  • Links to Bad Neighbourhoods
  • Redirects
  • Popups or Distracting Ads
  • Site Over Optimization
  • Page Over Optimization
  • Ads Above the Fold
  • Hiding Affiliate Links
  • Affiliate Sites
  • Auto generated Content
  • Excess PageRank Sculpting
  • IP Address Flagged as Spam
  • Meta Tag Spamming

Off Page Webspam Factors are:

  • Unnatural Influx of Links
  • Penguin Penalty
  • Link Profile with High % of Low Quality Links
  • Linking Domain Relevancy
  • Unnatural Links Warning
  • Links from the Same Class C IP
  • “Poison” Anchor Text
  • Manual Penalty
  • Selling Links
  • Google Sandbox
  • Google Dance
  • Disavow Tool
  • Reconsideration Request
  • Temporary Link Schemes

So to conclude benefits of SEO are still seen in 2021.

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