Do you nowadays hear the buzz word Digital Marketing? Do you need to generate leads, and then Digital Marketing is the platform that boosts the sales of any Company if used effectively and efficiently. Digital Marketing Sales are nothing without social media platforms. Nowadays social media platforms are used more to connect with the audience not for socializing but to sell products. Companies are spending millions on social media Ads to target the right audience and to get more return on investment.
So to sell products the Ads are ran on the social media platforms and the help of landing pages templates are taken. Why landing pages are such an important element for running different types of Ads.
To get the best social media Ads on any social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Quora etc., the best landing pages needs to be created for running effect Ads. The best landing page should have the write content with the right context, right target audience segmentation and with the correct product positioning information. The Ads should have budget which should be feasible enough to get a decent targeted audience who will be willing to purchase the product after referring the landing pages. The landing page should be informative enough to pull the audience to buy the product.
How to create the best landing pages templates graphics:
For creating landing pages graphics various free tools are available on the internet such as Canva, Adobe Photoshop, and Corel Draw Illustrator etc. The landing pages designs should be informative and to the point narrating all the required features of the product, the end user must know. There are free designs and paid designs available on the internet but the right design is the one which is designed as per your product specifications. You need to customize the landing page in such a way that it resemblance your product usage. Thorough research should be done in designing the right landing page for the product social media Ads.
Landing pages examples varies from industry to industry, product to product, social media Ads to Ads. Different social media platform serve different industry. Take for example, Men’s and Women’s Shopping Ads are more famous on Instagram as compared to, Men’s and Women’s Shopping Ads running on Facebook but then also Men’s and Women’s Shopping Ads are ran on Instagram and Facebook both.
The fine tune is the Ads budget parameters. Shopping Ads budget is kept more for Instagram as compared to Facebook by the Company who runs both the Facebook and Instagram Shopping Ads since Instagram by default age range target audience is from 18 to 45 and Facebook audience default age range is from 18 to 65. This secret sauce gets boost if the right landing pages examples are used in the social Ads.
Some examples of the Best landing pages Software available in the market are:
How to make thrive landing pages and creative landing pages?
Landing pages can be created on any Content Management System but the best landing pages are created in WordPress CMS. The customization of Landing page Themes plugins makes the designing of landing pages quickly and efficient enough to be used for the end-user. WordPress landing pages integrate easy with all the major Social Media Platforms.
A perfect example of landing pages design is the right amount of text and graphics. The right colour combination of the graphics used in the landing page also serves as a major factor while designing the landing page. It is rightly said a picture says a thousand words if used effectively.
Thousands of Ads are ran on Social Media everyday but the right composition of sales pitch in the Ads via landing page design makes all the difference. The extra mile is achieved. Segmentation of location, Targeting of audience and Positioning of the product plays an important role in Ads creation.
Designing of landing pages depends on the type of targeted audience of the product. A user can design thrive landing pages and creative landing pages. If you are well verse with landing page design then you could also create bootstrap landing pages. Free landing pages as discussed above are available on the internet but their quality is not such that, the free available landing page will bring you social media Ads conversion.
You will waste a lot of time, money and energy if you use the free landing pages which do not have the right information via text and graphics. Your social media Ads may even be banned by the social media admin if your Ads misguide the end-user.
You have to dig yourself deep enough; do the research to design creative and thriving landing pages. To get idea how landing pages should be designed you could take the help of landing pages templates freely available on the internet for reference. See how the free landing pages templates are created at Canva and try to customize the landing page as per your product needs.
Paid tools such as Adobe Photoshop Premium could also be used if you have the budget. Also paid version of Canva could also be used to thrive landing pages effectively.
For creating the right landing pages you should have the right funnel approach. For creating the funnels there are various funnel software.
Some of the best funnel software available in the market are:
- Thrive Themes
Once you have selected the right landing page software and the right funnel software, you need to select the right SEO Tools and Plugins to make an SEO friendly website Blog.
Some of the best SEO Tools available in the market are:
- Google Search Console
- Moz Pro
- Answer The Public
- Google Trends
- Fat Rank
- Keywords Everywhere
- Screaming Frog
- Bonus Tool
- BRIGHT LOCAL
- SEO Book
- WP SEO Hub
- My SEO Studio
Some of the Plugins available in the market are:
- Yoast SEO
- WP Rocket
- W3 Total Cache
- Wordfence Security
- Constant Contact
- Contact Form 7
- WP Subscribe Pro
- Broken Link Checker
To refresh the above points. Do proper research before creating landing pages. Target the right audience with the right landing pages. Right Landing Pages should be self-explanatory. The right amount of text and graphics should be used in the landing pages. Selecting the right social media platform also plays a major role in boosting the Companies sales.
Word press themes landing pages are the best option as WordPress is open source and available WordPress plugins easily help in designing the best landing pages. Also keep in mind the budget, used for different social media platforms, when running the Ads to get maximum return on investment.
Keep a close watch on your target audience and fine-tune and optimize the Ads on a daily basis so that you could correct your mistakes if made any while creating the Ads. The right combination of landing pages, funnel software, SEO Tools, and Plugins will make your website SEO friendly which in return will generate more user traffic.
This article is written, keeping in mind, the newbies who are new in digital marketing department and who have interest in designing Social Media Ads in various Social media Platform. The sole purpose of this article is to nurture the right talent in a right way.
Please also visit my blog: Where can I get the best free website domain in 2021?